Using hiphop as a style reference, the designer labels are now replaced by the logos of big fast food chains.
For many decades, fast food companies have invaded and infested street corners of high streets worldwide.
It's a culture that means the world to many, but may be seen as a culture that projects empty values by others.
This project is a reference to hip-hop culture and its relationship to consumerism. A culture that celebrates status, rank and super-sized egos, and simultaneously claims to be rebellious, contradicts itself.